In a virtual hardware occasion on Thursday, Amazon (NASDAQ:AMZN) appeared the next-generation Fire TV Stick and presented a cheaper version, the Fire TV Stick Lite.
The company likewise uncovered an updated UI for the gadgets that assists clients with associating with streaming services like Netflix (NASDAQ:NFLX) and Disney’s (NYSE:DIS) Hulu and Disney+.
As indicated by Amazon, since the beginning of coronavirus, individuals have been investing more energy staring at the TV than any time in recent memory.
The company is trying to profit by that pattern by offering improved highlights that will keep watchers returning. These most recent updates are intended to give the gadget an edge over contenders like Roku (NASDAQ:ROKU) and Apple’s (NASDAQ:AAPL) Apple TV.
The new Fire TV Stick includes a speedier processor, making it half more remarkable than its predecessor. It has a dual-band antenna and Wi-Fi that bring about less dropped associations. The gadget likewise flaunts an Alexa-fueled Voice far off, HDR, and Dolby’s (NYSE: DLB) Dolby Atmos, and will before long help video calling, just for $39.99.
The Fire TV Stick Lite is charged as half more remarkable than the past full-included Fire TV Stick, offering “the most processing power of any streaming media player under $30.”
Clients had complained that the Fire TV point of arrival was excessively cluttered, so the makeover of the UI tried to make it more straightforward and simpler to discover amusement to watch, while likewise supporting up to six client profiles for every family.
Amazon’s new gadgets will deliver one week from now, yet the new features won’t be accessible until in the not so distant future.
The tech giant has been attempting to overwhelm Roku in the associated TV market. A review of 1,048 U.S. buyers in August found that Roku kept up the lead over Fire TV, its main opponent.
Of respondents who had an associated TV, 43% announced owning a Roku gadget, while 35% said they had a Fire TV. Apple TV raised the rear with 27%.