The company Barllina started with many clothing shops for women in Saudi Arabia and now is a full online business dedicated to providing the latest fashion products to women around the world.
The origin of Barllina was with one shop in Jeddah in 2004, which later became many shops that converted the enterprise into clothes and dress national market leader.
However, e-commerce arose in 2008, and the Barllina owners, who followed a familiar tradition and a cultural heritage with the physical stores throughout the years, decided to transfer the business to the online mode, to increase the audience outreach.
Nowadays, the firm is recognized in Saudi Arabia for the full online service that includes a website (https://barllina.com/), where the customers can choose from a variety of elegant and simple garments that are suitable for every occasion, making the woman look impressive at her workplace, parties, day-outs, and even day-ins.
As the only shop of Barllina, the website offers different pay online services for any number of orders and different categories of dresses, a unique platform of customer service to reply to the clients around the clock, and a fast dispatching and delivery process of its products with different partners all over the world.
This has resulted in the company receiving orders from regions outside of Saudi Arabia, such as Europe, where customers like the entrepreneur Lili Mitrovic have had the opportunity to wear their dresses, such as a dress with embroidered lobes in black jazzer fabric, a distinctive design dress in a victorian tree, a long dress with distinctive victorian design and material, and a soft cotton dress, embroidered from the chest and shoulder.
Also, the Barllina products are weaved out of the best quality fabrics, with an experience of decades in designing and producing women’s dresses, setting prices that are budget-friendly and suitable for everyone, and making a recognized brand in the global industry.
But the strategy to attract customers originates from Barllina’s social media, where the company promotes all its products and interacts with its clients. The publication of many customers’ experiences and the adaptability to recent trends and hashtags that are related to their merchandise led the company to achieve more than 300K followers on Instagram, more than 90k followers on TikTok, and more than 5K followers on Snapchat.
The identification of the customer with Barllina’s products also plays a key role. That’s why the products are inspired by all types of customers around the world and fit all the cultures from east to west, generating a diversity of products and traditions. Some of them are designed as per the Saudi tradition and heritage, like the embroidered traditional jalabiya, and the dress with a loose-fitting lace, lined with a belt, with a traditional design.
The expansion of Barllina continues and assures the increasing of the business capacity to produce and deliver their products. The firm’s goal is to reach all the world’s clothes and dresses markets, providing trending designs, western designs, and Arabic designs, and create more variations of women’s clothing and diversify the brand for men’s clothing as well.