After teasing fans with banners, bits and stills for a considerable length of time, South Korean megaband Blackpink and American pop princess Selena Gomez unveiled their track “Ice Cream” on Friday. Furthermore, notwithstanding the melody’s perilously appealing, perky vibe, the going with video is an expressive treat, as well.
Presenting a progression of retro-inspired looks referring to 1950s pin-ups and 1970s flower power – think high-waisted beachwear and macramé outfits – the three-minute-long video flaunts all the gleaming visuals we’ve generally expected from both Blackpink and Gomez.
In the initial scene, the American star matches a striped two-piece with a sailor cap, white gloves, thick gold bands and wind-disheveled hair, as she drives up to meet the K-pop gathering in an old fashioned frozen yogurt truck. Lisa, Jisoo, Rosé and Jennie – who are known for their maximalist style – at that point show up with stout gold pieces of jewelry, a Dior newsy top, pink hair and cherry-formed studs.
The message is obvious from the beginning: Bold outfits and profoundly curated embellishments are the thing to address.
From that point on, it’s one colorful design second after the other.
With regards to every part’s signature picture (cutesy Jennie; ladylike Jisoo; road style sovereign, Rosé; and rapper with mentality, Lisa), the vocalists change from feathered skirts and OTT tops to outfits that wouldn’t watch strange in high schooler film “Clueless,” total with pink headbands and plaid facilitates.
Somewhere else, there are super ladylike botanical dresses with giant puffed sleeves, and all-white tennis skirts and tops. Embellishments help channel every part’s individual style, from Chanel belt sacks to stacked explanation gems and heart-formed sunglasses.
At that point, around the two-minute imprint, the 1980s get an unmistakable gesture when the group of four shows up in integral highly contrasting troupes as they present in a hot-pink ice cream store.
“Throughout the music video we tried to have each look suit that entire set, and we especially focused on wearing bright colors that suit the overall vibe of the music and concept,” Blackpink revealed to CNN Style over email. “We really wanted to portray that fun, bright, summer energy through our outfits, and we hope this message went through to our fans.”
Gomez’s fashion commitments are similarly as captivating, however marginally more restrained than her K-pop partners. The singer – who shot her bits of the video in the US, not South Korea, because of the pandemic – is seen eating ice cream in a neon-green visor and Puma dashing romper.
She at that point presents more retro vibes in a spotted yellow top and blue culottes, before showing up in a Chevrolet with an off-the shoulder playsuit that couldn’t shout pin-up any stronger in the event that it attempted.
Her makeup is similarly as eye-getting, maybe offering an early look at her profoundly foreseen magnificence line, Rare Beauty, which dispatches one week from now. Also, the setting makes “Ice Cream” considerably more urgent survey.
It’s a bonkers amusement park with goliath inflatable cones, cotton sweets houses and monster cherries – an intricate, saccharine visual dining experience that changes similarly as fast as the fashion on show.
The video comes graciousness of chief Seo Hyun Seung, who has worked with various striking K-pop groups, including 2NE1, iKON and Big Bang, and has a propensity for vivid, whimsical sets.
“Ice Cream” will show up on Blackpink’s pending collection, “The Album,” and follows prominent joint efforts with any semblance of Dua Lipa, in 2017, and Lady Gaga prior this year.
The Lady Gaga and Blackpink track, “Sour Candy,” earned the K-pop stars their most noteworthy situation on the US Billboard Hot 100 to date. What’s more, “Ice Cream,” with its pastel-covered perkiness and social media publicity, could be another hybrid hit for the four-piece.