Burger King is getting another picture overall – with an vibrant gesture to its retro roots.
On Thursday, the fast food chain reported its branding redesign, which incorporates its logo, food packaging and eateries, trying to mirror the development of the 67-year-old burger giant.
“We’ve been doing a lot in terms of food quality and experience,” Restaurant Brands International’s worldwide marketing chief Fernando Machado said with the declaration. “We felt that putting a wrap around all that with an upgrade of our visual identity would help signal to our consumers that this is a brand that’s evolving.”
The Toronto-based Restaurant Brands International is the proprietor of Burger King and other fast food chains, including Popeyes and Tim Hortons.
The rebranding incorporates the new logo with a specially adjusted serif typeface (called Flame) that reflects the state of its burgers and other menu things, with striking, retro tones in shades of earthy colored, orange, red and green – the company’s gesture to Burger King’s fire barbecuing cycle and its utilization of new ingredients.
As fast-food chains progressively attempt to find more health-conscious food patterns, Burger King as of late declared it would eliminate every single fake tone and additives from its particular Whopper burgers.
The franchise additionally declared that it will be giving new uniforms, another shading scheme and different changes.
“Design is one of the most essential tools we have for communicating who we are and what we value, and it plays a vital role in creating desire for our food and maximizing guests’ experience,” Restaurant Brands International Head of Design Raphael Abreu said. “We wanted to use design to get people to crave our food; its flame-grilling perfection and above all, its taste.”
The new look is the first rebranding the chain has had since 1999.
Visitors of Burger King areas will begin seeing the new visual identity beginning toward the start of 2021.