As a business leader with years of experience in online marketing, sales funnels, and affiliate marketing, Keala Kanae has been able to overcome the business challenges posed by the coronavirus pandemic with a series of skills and aptitudes that he believes are fundamental to being a successful entrepreneur.

He is the CEO and founder of Inspirean, a company that helps its clients to become better leaders of themselves and their businesses through our two-pronged approach focusing on both skillset (marketing, sales, operations) and mindset (leadership, self-mastery).

With this company, Keala innovates its working methods just two years before the outbreak of the pandemic in 2020, foresaw a future of more decentralized work environments and virtual teams that resulted in the closing of their physical offices to make the transition to an online modality. “Because of that, we were very well prepared for the pandemic because we had been managing our team virtually for over a year and a half by that point”, said Keala.

For him, these types of difficult situations forge in him a character and a mind required to achieve big ambitions as an entrepreneur. That’s why he believes that the adaptation to the struggle and the preparation for chaos is crucial to building a prosperous business. He learned that when he went through a difficult partnership breakup which led to eventually buying out his partner and rebranding the company in 2018.

“It’s the reason I can help our clients see fast growth while also seeing the potential pitfalls and obstacles ahead long before they’re a threat to the business and begin planning and/or adjusting accordingly”, explained Keala.

Also, Keala considers that other skills can help an entrepreneur to succeed in critical scenarios, such as the learning to interpret and appreciate the data, where a good analysis of a company’s statistics derive to meaningful decisions with measurable outcomes, the identifying when to get comfortable to do nothing because it is important to stop the progress as the situation is unclear, and the preparation for difficult situations with effective investment in the work teams.

The entrepreneur’s future is uncertain and their livelihood is constantly threatened by economic factors, competitors, technology changes, internal power struggles, organizational changes, market conditions, and more. For this reason, Keala assures that a businessman has to be a ‘Great Leader’ and must adapt to the constant innovations in their skills such as leadership, team building, culture building, and how to be both an effective war-time CEO and Peace-time CEO.

“Great leaders are those who can stay calm during the storm; remain poised, not poisoned, and convey confidence in adversity. They take none of the credit but all of the blame as they empower their teams to do what needs to be done regardless of the hours, circumstances, or workloads needed to achieve critical outcomes”, added Keala, who understands that combining a professional experience of various industries and businesses could assure a successful development in any venture.