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Kendall Jenner hailed as ‘greatest style symbol there is at this moment’

Kendall Jenner has been hailed as the “greatest design symbol” on the planet.

The model and reality star will dispatch a restricted time 72 hour case assortment with German online retailer About You on July 25 – with a second got ready for the near future – and she’s been applauded by those included.

Donald Schneider – who is author and innovative overseer of Berlin’s Donald Schneider Studio, and engineered the coordinated effort for About You – told WWD: “She is presumably the greatest design symbol and model there is at this moment.

“With her 174 million followers, her personality and her fashion style, she is a unique inspiration for the younger generation.”

The retailer is zeroing in on a computerized just mission with a substantial accentuation on Instagram, and they’re quick to make a feeling of interest for the assortment.

About You’s director of content Julian Jansen added: “Our goal is to create a hype, a fear of missing out — so we are spending 70 percent of the media budget on the teaser phase and 30 percent on the launch phase.”

The assortment – with 11 styles handling this month – has been propelled by Kendall’s style and most loved pieces, with every one numbered and highlighting a unique code including her November 3 birthday.

Schneider added: “From our first talks on, it was all about authenticity. We wanted to keep it all natural and real.”