Kendall Jenner has been hailed as the “greatest design symbol” on the planet.
The model and reality star will dispatch a restricted time 72 hour case assortment with German online retailer About You on July 25 – with a second got ready for the near future – and she’s been applauded by those included.
Donald Schneider – who is author and innovative overseer of Berlin’s Donald Schneider Studio, and engineered the coordinated effort for About You – told WWD: “She is presumably the greatest design symbol and model there is at this moment.
“With her 174 million followers, her personality and her fashion style, she is a unique inspiration for the younger generation.”
The retailer is zeroing in on a computerized just mission with a substantial accentuation on Instagram, and they’re quick to make a feeling of interest for the assortment.
About You’s director of content Julian Jansen added: “Our goal is to create a hype, a fear of missing out — so we are spending 70 percent of the media budget on the teaser phase and 30 percent on the launch phase.”
The assortment – with 11 styles handling this month – has been propelled by Kendall’s style and most loved pieces, with every one numbered and highlighting a unique code including her November 3 birthday.
Schneider added: “From our first talks on, it was all about authenticity. We wanted to keep it all natural and real.”