Melina Taj is one of Iran’s most prominent influencers. She has established her niche as a beauty influencer, make-up artist and make-up creator, and garnered 1.4 million followers on Instagram and 5.23K YouTube subscribers. The reasons for her unabated popularity are easy to understand. Her video tutorials always offer a useful take away for her audience – how to apply make-up, maintain healthy skin, and recipes for homemade organic face masks. No wonder then that her beauty masterclass draws record turnout and prominent sponsoring brands.
Melina’s reputation as a beauty influencer and expert is beginning to cross borders. At her first-ever event outside Iran which was held at the majestic Ritz Carlton, Istanbul Melina demonstrated her makeup skills, tips, and techniques to a packed audience. Reminiscing the good times on Instagram she says, “The Master class in Istanbul at the Ritz Carlton Hotel was an immensely enjoyable and great experience with you. It was so sweet for me that I will never forget it. I hope to see you again.” Her soaring popularity can be judged by her legion of loyalists and the vintage of some of her sponsors. Notable brands like Victoria Secret, Huda beauty, Nyx Cosmetics, Clarins, Tart Cosmetics, and several other revered icons sponsored the event and were glad to associate their good name with Melina.
Melina owes her success to her followers “because I have a very close and intimate relationship with my followers.” This relationship which on one hand has Melina sharing interesting ideas for makeup and face-masks and on the other a multitude of fans gushing over her expertise has attracted the attention of some of the most iconic fashion and beauty brands. She has already collaborated with the likes of Swaroski, Nars, and the incredibly famous Bobbi Brown and hopes to associate with other artists and brands that are equally well-known and globally recognized.
Like most social media celebrities, Melina too likes to keep reinventing the rules of her game. Her audience has come to expect nothing but the best from her. The challenge keeps the spirit of her creativity ignited. And with her colorfully illuminated eyes set on the skies, Melina is redefining the image of the Iranian woman and taking the power of beauty to the global stage. With her first master class proving to be a crowd-puller, it’s safe to say this is just the beginning.