Remaining consistent with its pleasant persona, Cadbury Perk, today declared India’s childhood symbol Alia Bhatt as its image minister and dispatched the computerized film, promoted to be lightest film of the year. Coordinated by Shashanka Chaturvedi and combined with music by Ritviz, this advanced creation delightfully weaves in the brand’s suggestion ‘Take it Light’ into a wedding climate while bringing it alive through the energetic science among Alia and Pavail, pretending as lady and husband to be.
Portraying wedding customs with an energetic wind, the film paints an average Jaimala circumstance wherein Pavail’s companions lift him on their shoulders moving Alia to coordinate to him. Being her effervescent self, Alia accepts the test, takes a nibble of the light and crunchy Cadbury Perk suspending herself off the ground, and puts the festoon around his neck while precisely showing the message of ‘Advantage khao, light ho jao’.
Remarking on the affiliation and the film, Alia Bhatt said, “Excessively excited to be back with brand Cadbury Perk – one of my number one chocolate brands. A brand that is fun and agreeable, Cadbury Perk mirrors my own energetic character and mantra throughout everyday life – to ‘Take It Light’! The whole experience from the shoot to all the interest we made pre-dispatch was fun as well.”