There’s a lot that can change in just a few months in the digital space – make it a year and you’ll notice some real, substantial results. To remain competitive in this time and age, brands have no option but to engage with their end consumers regularly. The best part – there’s no scarcity of opportunities for engagement, especially across social platforms like Twitter, Instagram, and Facebook. However, to leverage the most out of these sources, it is vital to follow the footsteps of experts who have proven strategies to excel. The CEO of Elektronika.al, Rei Prendi, also a renowned digital marketing and social media expert, shares 4 tips for those who want to reinvigorate their digital marketing strategy.
1. Serve the right content
In the opinion of Prendi, serving the right content to the right customer at the right time is of utmost importance and cannot be neglected. He also suggests; to reap the desired results, one must set smart and realistic goals, discover the digital channels that work best, make a list of key customer touchpoints, and most importantly, quantify results at the end of it all.
2. Implement marketing automation strategies
As someone who’s been in the industry for over 8 years now, Prendi recommends to first identify if the situation is in one’s favor or not, and accordingly filter out efficient paths. He says, advertising online and sending interactive emails may potentially work well. “Executing marketing automation strategies is wise as it will create a seamless flow in maintaining customer relationships. I’ll advise, keep your mails engaging and customer-oriented, target the ones who want to consume your offering, and lastly, be consistent with your efforts, dedication, and content.
3. Develop an omnichannel marketing plan
The starting spot of an omnichannel marketing strategy is local and strong SEO, shares Prendi. Having managed over hundreds of thousands of clients to date, the digital marketer, from his experience, says, “People need access to accurate information instantly so that they can trust the information that’s been put out on the internet. If you plan to consider an omnichannel marketing strategy, do include content optimization and social content strategy, social media marketing, email marketing, local search, social media advertising, and link building.”
4. Focus on mobile marketing
Prendi strongly advises considering mobile marketing to those who are struggling with getting the attention of potential audiences. He believes, the ones who haven’t yet leveraged the power of mobile are missing on a large segment of the audience and are at the risk of isolating a huge number of potential leads.
On a concluding note, Prendi adds, “An effective digital strategy demands a lot of time and effort. However, it’s important to execute a plan under someone’s expertise in order to save on wastage of time, resources, and energy. And most importantly, keep re-evaluating your digital marketing strategy if something is not working well.”