200 high profile guests were invited to a film premiere at the Beach – in the Metaverse
MContent has announced the arrival of the Cineverse to the world whereby they aspire to bring Cinema to people anywhere, anytime – MContent and their launch was enabled due to a collaboration with PwC Middle East emerging technology teams.

A high-end launch event was attended by notable guests at Palm Jumeirah Dubai where MContent premiered their original co-productions titled “Ripple vs. SEC

Saga” and “El Salvador vs. World Bank”. The Cinema premier however was different from the norm as participants were seen glaring at the ocean sitting at a beach wearing their virtual reality (VR) headsets engaged in an immersive Cineverse experience.

Earlier in January 2022, the leading UAE conglomerate, Gargash Group, had announced a

major investment in MContent, the world’s first tokenised content ecosystem that aims to

revolutionise the global content landscape. Designed to convert content viewers into content

owners, the first-of-its-kind platform enables crowd funding of film production and

capital-intensive content creators using Cryptocurrency, NFTs and the Cineverse. The platform has already funded 11 prominent film projects across 4 continents, and now, it plans to expedite the decentralised funding deployment in content creation using the parallel Cineverse economy.

Speaking at the event, Umair Masoom, Founder & CEO of MContent said, “The immersive

cinema experience – designed in collaboration with PwC and showcased to our guests today has global scalability & mass adoption capability. By bringing the Cineverse to a global

audience, MContent wants to increase funding & screening opportunities for thousands of

independent film makers globally. As part of the decentralised ecosystem, MContent is

launching the first-of-its-kind, fully monetised content consumption platform, aiming to drive sustainable earnings for content creators and viewers. I would like to thank our

Co-Production Partners “Insight TV” & “Villain Studios” from Netherlands, our technical support teams in “PwC Middle East and PwC UK” and our investors including “Gargash Group” and “Daman Investments” for helping us bring the Cineverse to life today”.

Reza Essop, PwC Middle East’s Emerging Technology Leader believes that “This is a brilliant example of the region’s movement towards digital transformation and is very much in line with major wider initiatives such as Dubai Vision 2030. MContent has defined a practical application of emerging technology with the convergence of blockchain, NFT and extended reality (XR). We are incredibly proud to have facilitated this effort as well as enabled this vision from concept to reality and to a sustainable commercialised economy that can benefit many as well as lead the way for other out-of-the-box efforts”.

The premier event was attended by GCC business community members, celebrities, film

makers, influencers, NFT artists, movers & shakers, blockchain enthusiasts as well as some

senior members of the Gargash Group who all became the first to experience the MContent

Cineverse at the beach in virtual reality with two distinct original productions.

In the picture above Super Car Blondie, ArabGT, Umair Masoom, Jeremy Dalton, Mr. Shehab Gargash & Dr.Lamees, Ahmed Khizer & Arshia Khan

Also present at the occasion was Dr. Lamees Hamdan, leading Emirati entrepreneur and global opinion leader who recently accepted the position of Chairperson at MContent. On the vision of MContent Dr Lamees comments, “I love the disruptive nature of MContent, the ability of helping peoples dream become a reality. Where before there were barriers, and it was almost impossible for a small creator with big dreams to access production, studios and funding, at MContent we are giving the control back to the creators, where all of us are funding our own destiny and that is power. What we are seeing today is a manifestation of this new reality we are creating together”. 

The native token of MContent is currently trading at a Market Cap of over $100 million on more than six centralised and decentralised exchanges & the platform plans to fund 100 global projects by the end of 2022.


PwC has implemented and advised organisations across all industries on virtual reality (VR),

augmented reality (AR) and blockchain technology, the fundamental components of the

metaverse. The firm has also invested in virtual real estate on the metaverse platform The

Sandbox and uses virtual world technologies to solve business problems. Jeremy Dalton, Head of Metaverse Technologies for PwC UK, said, “We now have a more immersive way to

experience virtual worlds and a transparent way to transact within them. The convergence of

VR, AR and blockchain to enable the metaverse concept has created opportunities and

challenges for businesses across a number of industries”.

About PwC

At PwC, our purpose is to build trust in society and solve important problems. We’re a network of firms in 156 countries with over 295,000 people who are committed to delivering quality assurance, advisory and tax services. Find out more and tell us what matters to you by visiting us at www.pwc.com.

Established in the Middle East for 40 years, PwC has 22 offices across 12 countries in the

region with around 7,000 people. (www.pwc.com/me).

PwC refers to the PwC network and/or one or more of its member firms, each of which is a

separate legal entity. Please see www.pwc.com/structure for further details.

 © 2022 PwC. All rights reserved

About Gargash

Since 1918, the Gargash Group of Companies has established itself as a leading business conglomerate with a portfolio diversifying into automotive, real estate, investments, financial services and hospitality. Gargash successfully introduced leading global automotive brands into the UAE such as Mercedes-Benz, Alfa Romeo, GAC MOTOR, SIXT Rent a Car in addition to presenting an industrial line of lubricants, construction equipment & power systems. The group’s investment sector operating since 1998 provides financial services and has invested in a diversified portfolio across different industries with a global investment outreach. Gargash’s real estate sector offers its valued clients expert residential, commercial and industrial property management assistance.

For media enquiries please contact:

Somair Rizvi – Chief Operating Officer MContent  

[email protected] 

Tariq Naseer 

[email protected] 

PR Partner


[email protected]

Topics #Cineverse #MContent #PwC