You have already published many videos on your Tiktok account, hoping to gain subscribers. But the results are not there. What’s stuck and what could you improve in your communication to take it to the next level and capture the attention of new users? I will share with you throughout this article concrete advice to gain new subscribers on your account, without spending a single penny, but requiring a little work on your part.
1) Propose a well-filled profile
One of the first things to check from the start is the correct constitution of your TikTok promotion, making sure to optimize the biography of it.
The profile picture, username, or personal information you provide leaves a strong impression on visitors to your account. For example, if your account name takes a long time to remember, it won’t help other users keep your presence in mind. Try to choose a short name, grabbing attention and avoiding using different pseudonyms on each of the social networks on which you are already present. Let visitors to your profile show what type (s) of videos you are going to publish, by mentioning that you like producing fitness videos, humorous or simple music videos where you highlight your talents. Your profile is the first step in establishing some form of communication between your personal or branded account with your future followers.
2) Post original content & be entertaining
If you post the same type of content as everyone else, you’re unlikely to stand out. You will have to find your own differentiation strategy with other content producers, whether it is the way of staging the video, singing or any other visual element. Thinking about what can make you unique is an essential step in the design of your editorial line, while keeping in mind the purpose of your presence:
Become an influencer on TikTok?
Increase awareness of your products & services?
Each social network has its own context in which Internet users connect: on TikTok, users must be entertained through video.
3) Frequently share content on the social network
If you don’t regularly post new videos to your account, how might people find you? Although it is not mandatory to post every day, it will be particularly interesting to think about the creation and maintenance of a content calendar. Start by posting once a week, and then once you’ve mastered the codes of video production, increase the frequency.
4) Take part in challenges
Keeping up with the latest social media trends is important because it allows you to see what types of “hot” content are at a given point in time.The challenges often involve singing and / or dancing to popular music, which is perfectly linked to the uses for which the platform has become known, namely lip-syncing. A simple way to identify the challenges in progress is to watch the different videos in the “For you” section and analyze the legends of these.
5) Create collaborations with other TikTokers
In the same way as on Youtube where content producers will help each other to make videos broadcast on their respective channels, it is perfectly possible to ask users with more or less the same size of community as you to practice the visibility exchange.
6) Learn from the most popular user methods
Before you start creating your own videos, you should spend some time in the “For You” section of the TikTok app. This will inform you of the practices that work to generate visibility, because the videos offered in this section generally receive several tens / hundreds of thousands of interactions.
- Popular music
- The effects / filters used
- The length of the videos
7) Harness the potential of hash tags
Similar to Twitter and Instagram, TikTok allows users to add hashtags to reference their videos in themed post feeds.
However, unlike Instagram, the number of hashtags that you can add is extremely limited because your legend accompanied by hashtags must be a maximum of 140 characters. It is therefore essential to choose them well.
8) Promote your TikTok account on your other social networks
Do not limit yourself to your simple TikTok account when you broadcast your videos: you could easily share some of your content on Facebook, Instagram, Youtube or Snapchat to make your existing communities want to join you on TikTok.
9) Use applications to make your content original
You don’t need to go through professional video editing software such as Finalcut or Adobe Premiere to produce great content for broadcast on TikTok.
Here are some interesting additional apps for this:
10) Publish at the right time
In the same way as on other social networks, the time of publication of your videos is an essential factor impacting the visibility of your content.
There are currently no analytics informing us of the connection times of our subscribers, but studies have appeared on the subject, and reveal that it would be more interesting to post between 11 a.m. and 5 p.m. Analyzing the habits of your audience will undoubtedly be necessary to identify the best time slots for your account.