Ved, a Marathi movie directed by Riteish Deshmukh, avoided a significant decline on its opening Monday. On its fourth day, the movie made Rs 3.02 crore, which is more than Rohit Shetty’s Cirkus did the previous week. The strong growth by word of mouth has raised the possibility of Ved becoming one of the highest-grossing Marathi films of all time.
On Tuesday afternoon, trade expert Taran Adarsh tweeted about the movie’s earnings. Ved, a Marathi movie, is unstoppable. passes with flying colours the make-or-break Monday test… It’s unusual when Day 4 [Mon] is higher than Day 1 [Fri]. fantastic trending Mon 3.02 cr, Sun 4.50 cr, Sat 2.25 cr, and Friday 2.25 cr. Total: 13.02 cr,” the message stated. In contrast, the Ranveer Singh-starring film Cirkus made Rs 2.50 crore on Monday. That puts Ved’s 3-crore Monday in context, making its four-day total one of the highest in Marathi film history.
Ved is a romance drama that also features Jiya Shankar, Rahul Dev, and Ashok Saraf. The movie represents Genelia D’Souza, Riteish’s wife, making a comeback. It was made by Genelia and is her debut work in Marathi. It draws inspiration from the 2019 Telugu movie Majili, which stars Samantha Ruth Prabhu and Naga Chaitanya in the key roles.
The film is performing very well through word of mouth based on the significant gain over the weekend and the modest decrease on Monday. This implies that it has the potential to set numerous Marathi box office records. The remarkable increase has given rise to hopes that Ved would end up becoming only the second Marathi film to ever surpass the Rs 100-crore barrier, however nothing can be stated about its lifetime earnings at this early stage. Sairat is the only film to date to do so, with a global total of Rs 110 crore. The next in line is last year’s blockbuster Pawankhind, which earned around Rs 75 crore.